Kanye West’s Team Clears Up Confusion About “Ye Ye” Name Change

Confusion spread over Kanye West “Ye Ye name change,” but his team confirms there’s no new legal identity, just a filing error.
Here’s the full story.

The Kanye West “Ye Ye” Name Change Rumor

The internet exploded when recent business documents surfaced showing Kanye West listed as “Ye Ye.” Fans and critics alike began speculating: Did Kanye West change his name to Ye Ye? Is this a new era, or another unexpected twist from the creative mind behind Yeezy and Donda?

But according to official statements from Ye’s team, this is not a real name change. The listing of “Ye Ye” was simply an administrative glitch and not a sign of a rebrand or transformation. The Kanye West Ye Ye name change is just a complete misunderstanding.

What Caused the “Ye Ye” Mix-Up?

Several companies affiliated with Kanye West, including Yeezy Apparel, Getting Out Our Dreams Inc., and Ox Paha Inc., recently filed business statements in California. In those filings, the name “Ye Ye” appeared, sparking immediate speculation about a possible second legal name change.

However, Ye’s former chief of staff, Milo Yiannopoulos, clarified the situation. California’s online forms require both a first name and a last name to be filled out. Since Ye legally goes by one name, the person completing the form input “Ye” in both fields. That’s how the name “Ye Ye” was accidentally generated.

So to be clear, there is no Kanye West Ye Ye name change. It was completely a system that couldn’t process a mononym correctly.

Ye’s Legal Name Change History

Let’s rewind.

In 2018, Kanye West tweeted:

“The being formerly known as Kanye West. I am YE.”

He explained that “Ye” is one of the most frequently used words in the Bible and represents a more universal, stripped-down version of himself. In 2021, this change became official when a judge approved Kanye West’s request to legally become Ye, with no middle or last name.

Since then, all his music, fashion ventures, and public identity have revolved around the single name “Ye.” So this new wave of headlines about a Kanye West Ye Ye name change just doesn’t hold water.

No “Ye Ye” Album, Trademark, or Brand… Yet

Adding to the confusion was the fact that Ye is known for reinventing himself often. Fans wondered if “Ye Ye” was a hint at a new album, fashion line, or even spiritual identity. But as of now, no trademarks, copyrights, or album teasers are associated with “Ye Ye.”

There’s no record of Ye filing a new project under the name, nor any public move to rebrand. His team has reiterated that the speculated Kanye West Ye Ye name change is not real.

Why This Matters

For a celebrity as high profile and creatively spontaneous as Ye, even small errors generate big headlines. The Kanye West Ye Ye name change rumor quickly went viral in hours, proving just how closely the world watches his every move.

But in this case, it’s not a headline worthy transformation. It’s a simple clerical error that got blown out of proportion.

Ye Is Still Ye: No Kanye West “Ye Ye” Name Change

Whether you love him, question him, or follow him for the spectacle, one thing is clear, Ye is still Ye.

There is no Ye Ye. There’s no new identity, no dramatic reinvention, and no signal of a new creative phase tied to that name. Just a form, a glitch, and a lot of internet buzz.

So until Ye himself says otherwise, and he usually does, we can safely say the “Ye Ye” name is not official and not intentional.

Need-to-Know Recap:

• “Ye Ye” appeared on business filings by mistake.
• California forms required both first and last names.
• Ye legally changed his name in 2021 just to “Ye”.
  
• No new name, album, or brand titled “Ye Ye” exists.

Also see: Kris Jenner Surprises Fans With Father’s Day Tribute To Kanye West