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Pop culture just got a little messier, and Doja Cat is right in the middle of it again. This time, the “Say So” singer took aim at actress Sydney Sweeney and her now viral and deeply controversial American Eagle ad.
What was supposed to be a trendy denim campaign has turned into a full-on internet debate about race, privilege, and eugenics yes, eugenics.
The Ad That Sparked Outrage
Sydney Sweeney, the “Euphoria” and Anyone But You star, recently partnered with American Eagle for a new ad campaign that had the internet doing a double take but not in a good way.
In the campaign, Sweeney calmly explains:
“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color… my jeans are blue.”
It may sound quirky and poetic at first glance, but the delivery paired with Sweeney’s appearance (blonde hair, blue eyes) set off alarm bells for many viewers. Critics immediately called it “tone-deaf” and accused the brand of tiptoeing dangerously close to eugenicist language that historically promoted the idea of racial purity.
In fact, some online users went as far as to compare it to Nazi propaganda citing the phrase “good genes” as coded messaging rooted in white supremacist ideology.
Doja Cat Responds With Sarcasm
Never one to stay silent when the culture shifts, Doja Cat posted her own spin on the now-notorious ad. In a TikTok video that has since gained thousands of views, Doja mimics Sydney Sweeney’s lines verbatim, but adds her signature twist delivering the monologue in an exaggerated country accent.
Some viewers laughed, others applauded, and some debated the deeper meaning.
Why the country accent? Many believe it was more than just comedy. Doja’s version subtly calls out the roots of systemic racism in American culture, especially within Southern traditions that have long upheld racist ideologies. In her own unfiltered style, Doja seemed to say: “If this is what you meant, here’s how it really sounds.”
The use of satire in social commentary is something Doja Cat has mastered and she used it to spotlight a campaign that many feel should’ve never made it past the creative board.
American Eagle Tries to Clean Things Up
The backlash was strong enough that American Eagle took quick action. Although the ad campaign is still active, the brand quietly removed the controversial “good jeans” quote from all new versions of the campaign.
Meanwhile, Doja Has Her Own Campaign And It’s Fire
While Sydney’s ad is wrapped in controversy, Doja Cat is busy making moves of her own. She recently partnered with luxury fashion house Marc Jacobs to launch the “STAYCATION” collection. Not only did she front the campaign, but she also gave fans a sneak peek of her new music.
A new track titled “Jealous Type” was previewed in the campaign’s visuals. The song hasn’t dropped officially yet, but fans are already buzzing about it and it’s expected to be part of her upcoming album, Vie.
Doja continues to use her brand power not just to sell clothes, but to stir conversation, create art, and redefine what it means to be an unapologetic pop star in 2025.
