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Hailey Bieber just proved once again that she’s not just a model she’s the moment.
The 28-year-old Rhode Skincare founder and mom of one has left fans speechless after unveiling a sizzling new photo shoot for her beauty brand that’s setting social media on fire.
Hailey Turns Up the Heat for Rhode
On Tuesday, Hailey shared a jaw-dropping carousel of photos on Instagram, promoting her brand, Rhode Skincare, and fans can’t stop talking about it.
The shoot features the model in nothing but a matching black thong and bra, capturing the perfect balance between sensuality and sophistication. In one steamy shot, Hailey is seen reaching for clothing on a rack effortlessly flaunting her toned physique while her black thong highlights her sculpted curves.
Her radiant skin, styled beach waves, and flawless dewy makeup glam were the perfect nod to her brand’s signature “glazed” look a glow that’s become her beauty trademark.
A Closer Look at the Details
Hailey didn’t just turn heads with her look she made sure Rhode’s latest products got the spotlight too. In two of the stunning photos, she posed next to a chic Rhode tote bag while accessorizing with massive diamond stud earrings and her classic black bra.
But the final photo might just be the most relatable of all. In it, the mom of one is seen removing a pair of Rhode’s Peptide Eye Prep Depuffing Eye Patches while lounging on a cozy, white-sheeted bed. Her relaxed pose and natural glow make it clear why her skincare line has become a beauty must-have.
And yes, fans can mark their calendars those peptide patches officially drop this Thursday.
Fans Lose Their Minds Over the Photos
Hailey’s fans immediately flooded the comments section with fiery reactions.
“Rhode booty holy S–T,” one follower exclaimed, while another joked, “Now we are talking 🔥.”
A third admirer couldn’t contain their excitement, writing, “QUEEN!!! 🤏🏻👑✨,” while another added, “I think we all deserve a black Rhode pouch.”
The post quickly racked up likes and shares, proving once again that Hailey knows how to command attention while staying on-brand.
Hailey’s History of Stunning Shoots
Of course, this isn’t the first time Hailey has had the internet talking. The model has a long history of owning the camera and her confidence shines brighter than ever.
Just last month, she was spotted at the iconic Chateau Marmont in Hollywood for another bold photoshoot. Hailey worked a diving board like a pro straddling the board in one shot and striking a daring pose over the shimmering pool in another. The images instantly went viral and became a major talking point among her fans.
And during the summer of 2025, Hailey dropped her Rhode Summer Collection, which she teased while vacationing in Mallorca, Spain. She stunned in a custom Emilio Pucci bikini, radiating “luscious lemony vibes” that perfectly matched the sunny Mediterranean backdrop.
Her husband, Justin Bieber, couldn’t resist showing his admiration. The pop superstar re-posted her swimsuit photos on his Instagram Story with the caption, “F–kkkkkkkkkkkk,” making it clear that even he couldn’t handle how gorgeous she looked.
From Model to Beauty Mogul
Hailey’s latest campaign only adds to her growing empire. As the billionaire founder of Rhode, she’s built one of the most influential skincare brands of the decade.
Her brand ethos is simple clean, minimal, and effective skincare that gives users that “Hailey glow.” From her peptide lip treatments to her barrier restore creams, Rhode has become synonymous with effortless luxury and real results.
Hailey’s creative direction has helped Rhode evolve into more than just a beauty line it’s now a lifestyle brand that embodies confidence, self-care, and simplicity. Her followers often describe her as “the face of modern beauty,” and this shoot proves why.
The Rhode Calendar That Started It All
Hailey’s bold branding first took center stage in 2024, when she released the now-iconic Rhode Calendar a stunning campaign featuring bikini-clad supermodels like Candice Swanepoel and others. Each month showcased Rhode’s top skincare products paired with editorial-style visuals that quickly became collector’s items among fans.
That calendar marked a turning point transforming Rhode from a celebrity skincare brand into a global powerhouse.
Why Fans Can’t Get Enough
Hailey’s authenticity is what keeps her fans hooked. She manages to be relatable and aspirational at the same time embracing motherhood, marriage, and business leadership while maintaining her signature effortless style.
Whether she’s rocking a bikini on vacation, testing products in her bathroom, or lounging in a Rhode-branded photoshoot, Hailey exudes confidence and grace.
Her latest shoot reminds fans that beauty isn’t just about perfection it’s about feeling comfortable in your own skin.
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